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YOUR EASY BUTTON

We embody a commitment to mastery, providing comprehensive management of every aspect of your tastings and brand activations from sourcing and brand education to execution and everything in between. Let Hire Dragons use their expertise to reach your full potential.

With our comprehensive approach, you can focus on what you do best—making great products—while we take care of the rest.

SOURCE

We source and screen our Dragon Brand Ambassadors in your key target geographic regions.

EDUCATE

We create a brand education system for our Dragon Brand Ambassadors to sell well, engage with customers, and help grow your brand.

SCHEDULE

We schedule your tasting and brand activations nationwide, whether they are in liquor stores, grocery stores, or other locations.

BOOK

Qualified Dragon Brand Ambassadors book themselves for your tastings and brand activations or we book them through our platform.

EXECUTION

The execution of tastings and brand activations is critically important because these events are often the primary way that consumers interact with your brand.
 

We have the expertise, resources, and technology to deliver high-quality events that align with your brand's goals and values. Plus, execute those events seamlessly and professionally.

Oversee your roster of Dragon Brand Ambassadors and track your tastings and brand activations performance.

EVALUATION

We deliver superior quality at every step of the process and dedicated to help your brand thrive.

TEAMWORK

We manage your distributor, retail and any major partners to ensure your tastings and brand activations are successful and everyone is on the same page.

DATA SCIENCE

We grade each recap report and provide actionable data to make informed business decisions.

PAYROLL

We manage Dragon Brand Ambassador payroll and any commissions earned. Plus, we pay our Dragons weekly.

SUPPORT

We provide the support you need to stand out in a crowded market. With our high standards and commitment to excellence, you can trust that your brand is getting the attention it deserves. Plus, we have a fierce Dragon support team that you have access to 7 days a week.

EXPAND YOUR REACH
AND LOYAL FANS



Our impeccable service, culture, and state-of-the-art technology provide a winning combination, delivering measurable results in the form of expanded market reach, heightened brand recognition, and unshakable customer loyalty.

With over a decade of experience in staffing and managing tastings and brand activations, we have honed our expertise to a science.

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INCREASED SALES LEAD TO TEXAS GROWTH AND EXPANSION

Devils River Whiskey partnered with Hire Dragons to enhance their retail sales. Our highly skilled brand ambassadors (Dragons) delivered great results in 2022 and 2023. This impressive feat has allowed for the brand's expansion and growth throughout Texas in several retail chains, solidifying its presence and cultivating a fervent following of loyal fans.

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