Toasts Not Tariffs

Imagine a world where your favorite American whiskey becomes a rare luxury. That's the future the "Toasts Not Tariffs" coalition is striving to prevent. This spirited alliance of 50 U.S. alcohol industry associations has taken up the pen, urging the Biden administration to secure a deal with the European Union (EU) that keeps American whiskey flowing freely.

The stakes? Picture this - from June 2018 to December 2021, a hefty 25% EU tariff caused American whiskey exports to nosedive by 20%. But since the tariff's suspension in January 2022, we've seen a whiskey renaissance, with exports bouncing back by 32% and making up 44% of global American whiskey exports. Now, the coalition is ringing the alarm bells: without an agreement, we could see a whopping 50% tariff from January 1, 2024. The future of your whiskey glass could depend on it.