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Writer's pictureVik F.

Boosting Growth and Safeguarding Success in the Beverage Industry

The beverage industry has always been subject to a variety of regulations that can change the way we do business. Recently, several significant policy changes across the country have been making waves, with impacts that are set to influence the future of the industry. Whether it's protecting jobs, opening up new markets, or preventing tax hikes, these developments are worth paying attention to.


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Nebraska’s Win Against a Tax Hike


In Nebraska, a proposed excise tax increase on distilled spirits was met with strong opposition—and for good reason. The proposal aimed to raise the tax from $3.75 per gallon to a staggering $14.50 per gallon. Such an increase would have made Nebraska the state with the second-highest spirits tax rate in the nation among licensed states. The potential consequences were dire: the state was looking at the loss of 1,350 jobs and a $110 million decline in retail alcohol sales. Fortunately, the proposal was defeated after a grassroots campaign led by the Distilled Spirits Council of the United States (DISCUS) and local industry partners. More than 1,500 letters were sent to legislators, leading to the removal of the tax hike from consideration. This victory not only preserved jobs and sales but also kept Nebraska's consumers from having to look across state lines for better prices.


New York Expands Market Access for Craft Producers


Meanwhile, in New York, there’s reason to celebrate for craft beverage producers. Governor Kathy Hochul recently signed a landmark bill that allows the state’s craft manufacturers of spirits, cider, and mead to ship directly to consumers. This new law makes permanent the temporary direct-to-consumer (DTC) shipping allowances that were introduced during the Covid-19 lockdown. New York, already leading the nation with the highest number of craft cideries and ranking second in the number of distilleries, now offers these producers a powerful new tool to reach their customers directly. This change is expected to boost the state’s craft beverage industry by providing small producers with much-needed access to broader markets, fostering growth and ensuring that New York continues to be a leader in the craft beverage scene.


What These Changes Mean for the Industry


These developments highlight a critical theme in the beverage industry: the importance of advocacy and staying informed about policy changes. In Nebraska, it was the proactive efforts of industry professionals and consumers that prevented a damaging tax increase. In New York, it was recognition of the success of DTC shipping during the pandemic that led to a permanent change in the law, benefiting local producers.


As the industry continues to evolve, staying ahead of these changes is crucial. Whether it's protecting our businesses from harmful taxes or seizing new opportunities to expand market access, being engaged and informed is more important than ever. These recent policy updates remind us that, while challenges will always exist, there are also opportunities to shape the future of our industry in positive ways.


As we look forward, it’s clear that both vigilance and adaptability will be key. By working together and supporting efforts that promote a healthy and thriving beverage industry, we can ensure that our businesses continue to grow and succeed, no matter what challenges come our way.

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