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More than a brand activation staffing agency — a storytelling movement.

Hire Dragons Logo

StorY-Driven 
Brand Activation Staffing Agency

Staffing your brand activations nationwide with brand storytellers and end-to-end management across retail, events, and experiential campaigns.

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Diagram illustrating Hire Dragons’ story-driven brand activation staffing framework, focused on connection, education, engagement, and scale.

own your moment & be remembered

Storytelling isn’t an afterthought at Hire Dragons. It’s how your brand connects, stands out, and converts.

We don’t just staff brand activations. We place brand storytellers who turn your brand moments into movements and stories into lasting customers.

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Every activation is managed end-to-end, giving
you consistency, quality, and the ability to scale.

Trusted By Over 1000 Partners Since 2013

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RNDC distributor logo
Total Wine & More logo
On Your Six Bourbon logo
Boston Beer logo
Kroger logo
Stroop Club logo
Bravazzi logo
Au Vodka logo
Albertons logo
Icon representing building consumer loyalty through emotional connection and repeat brand engagement.

Win Consumer
Loyalty

Inspiring consumers to love your brand ethos and products by choosing them again and again.

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Build Loyal Fans
Icon representing trusted partnerships between brands, retailers, distributors, and consumers.

Cement Key
Partnerships

Building trusted relationships with retailers, distributors, and consumers that strengthen your market presence.

Strengthen Partnerships
Icon representing brand growth and expansion into new geographic and retail markets.

expand to
New Markets

Fueling sales momentum that leads to expansion into more stores, more placements, and more markets.

Scale with Dragons
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Brand Activations We STAFF

Brand storyteller leading an in-store demo and tasting managed by Hire Dragons

In-Store Demos & Tastings

Engage shoppers directly with samples that drive trial, sales, and repeat purchase at retail.

Activate In-Store Demos
Brand activation staff engaging shoppers inside a large retail chain store.

Big-Box
Retail chains

Drive volume in chains like Total Wine and More, HEB, Albertsons, Kroger, Spec's and more.

Activate Big-Box Retail
Brand activation staff engaging attendees at a tradeshow booth during a live demonstration.

TradeshowS &
expos 

Stand out in crowded expo halls with storytellers who draw traffic, connect, and close deals.

Activate Tradeshows
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Consumers interacting with a live experiential brand activation at a public event.

experiential
campaigns

Create interactive pop-ups and live events that fuel engagement and capture consumer attention.

Activate Experiential Campaigns
Brand activation staff engaging guests during a bar or restaurant activation.

on-premise
events

Support bars, restaurants, and hospitality venues where trust is built and influence buying decisions.

Activate On-Premise Events
Consumers engaging with a brand activation in a public or street setting.

field marketing
teams

Street teams, guerrilla activations, and direct-to-consumer campaigns that build awareness and trial.

Activate Field Teams
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Shopper viewing branded product placement on a retail store shelf.

retail
merchandising

Protect brand standards, improve shelf placement, and strengthen retail partnership.

Activate Retail Merchandising
Attendees engaging with a brand presence at a festival or community event.

festival &
community events

Activate cultural moments that build awareness, relevance, and meaningful consumer connection.

Activate Festival Events
Education-led brand activation focused on consumer understanding and trust.

advocacy &
education

Build trust, understanding, and credibility for emerging categories with education-led activations.

Activate Advocacy Campaigns
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Illustrated dragon holding a “no contracts” sign representing flexible, performance-driven brand activations.

performance driven

We don’t believe in trapping brands with contracts. If we execute well, you’ll keep going — simple as that. Our brand  activation growth plans give you the flexibility:

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  • To scale fast

  • Expand into more markets

  • Activate on your timeline and budget

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4.8/5

client reviews

5-star review from a client

"We’ve had an outstanding experience working with Hire Dragons! Their team of brand ambassadors is consistently professional, engaging, and incredibly well-prepared. The brand training they provide to their ambassadors is top-notch — every rep shows up with a strong understanding of our product, our story, and how to genuinely connect with consumers.

Each tasting has been seamless and impactful. Communication is always clear, scheduling is effortless, and their follow-through is reliable. We’ve seen a measurable lift in brand awareness and sales after every sampling.

If you're looking for a tastings agency that takes brand representation seriously and truly acts as an extension of your team, Hire Dragons is the gold standard."

Zachary C.
Sales Manager | On Your 6 Bourbon

client reviews

4.8/5

"We’ve had an outstanding experience working with Hire Dragons! Their team of brand ambassadors is consistently professional, engaging, and incredibly well-prepared. The brand training they provide to their ambassadors is top-notch — every rep shows up with a strong understanding of our product, our story, and how to genuinely connect with consumers.
 

Each tasting has been seamless and impactful. Communication is always clear, scheduling is effortless, and their follow-through is reliable. We’ve seen a measurable lift in brand awareness and sales after every sampling.
 

If you're looking for a tastings agency that takes brand representation seriously and truly acts as an extension of your team, Hire Dragons is the gold standard."
 

Zachary C. | Sales Manager | On Your 6 Bourbon

Client testimonial illustration highlighting five-star feedback and successful in-store brand activation results.

Scale faster by staffing brand storytellers.

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